It was about a year or so ago that I found myself sitting in a conference room at our agency headquarters in Portland with several of our senior execs and two scientists from Dallas. These gentlemen insisted they had invented a scientific model that could predict anything in the world. They were demonstrating how they could apply their predictive model to PR and told us about all the impressive global companies in telecom, space travel etc. for whom they had predicted all kinds of outcomes. After they left, I made a side comment about how I should apply this predictive tornado model to my dating life, if it worked so well. One of the agency founders looked at me and said “Oh, I have the answer to your dating problems.” Well, I was immediately interested because she is a very wise woman who I have learned many valuable things from. At lunch she gave me the details of her “104” dating plan. There are 52 weeks in a year and two weekend nights each week, hence “104.” She committed to going out on a date every Friday and Saturday night until she found someone she wanted to stay with. I think she said she only ended up going on nine dates before she found “the one”…

Given my track record, I am not ready to hand over all of my weekends to terrible dates, but what I did learn from this conversation is, just like in business or most other parts of your life,¬† you gotta have a plan. Enter “The World Cup 2010 Dating Plan.”

I went to Fado yesterday afternoon to visit with some of my Australian friends during the Australia vs. Germany game. When I opened the front door, to my surprise, hot men with accents were spilling out all over the place. And we aren’t talking frat boys or West 6th douchebags. I pointed this out to my friend Dec and we began to devise a plan. This World Cup thing goes on everyday until mid-July! Dec noted that I could also be very targeted about what type of guys I meet. If I’m looking for a Greek guy, I just show up when Greece is playing. I’m warming up to this idea. I am now very interested in the full World Cup schedule. I should brush up on my knowledge of the game, but I reckon being there to celebrate or console these fans of their home country could be a good spot to be in…

I’m off to study the schedule and develop my “outreach” plan.

You know where to find me

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